Election Day will not go perfectly. You may be discouraged. Obstacles will abound.<\/p>\n
Vote anyway.<\/p>\n
Building on its #VoteAboutIt campaign, the Levi\u2019s\u00ae brand has partnered with brand influencer Hailey Bieber and filmmaker Oge Egbuonu to create a powerful Public Service Announcement (PSA) calling on all eligible voters to know their voting status, know their voting rights, register to vote and, come November 3, go to the polls and VOTE.<\/p>\n
Hailey, motivated by her recent conversations around voter education and voting rights, came to Levi’s\u00ae with the idea of creating a special PSA. One that would educate, encourage and motivate the largest and most diverse generation in our country\u2019s history \u2014 a group of 70 million young eligible voters \u2014 to talk about it, post about it and VOTE about it.<\/p>\n
Oge, an emerging filmmaker and one of this era\u2019s most prolific creatives, creatively brought this campaign to life by directing motion videos set to artist Jazmine Williams\u2019 spoken word poem. The pair called on activists, scholars, organizers and their friends to help them deliver a powerful message rooted in education and emotion. Directed by Oge, the PSA also features the work of photographer Djeneba Aduayom, who carried out her vision of capturing each individual voice in the form of portrait photos.<\/p>\n
\u201cI had a vision to put together a beautiful and powerful call to action to educate and inform the next generation of voters, and to me Levi\u2019s felt like the perfect team to partner with on this,\u201d Hailey said. \u201cOge is an incredible force and she really helped me bring my idea to life.\u201d<\/p>\n