The 1961 movie, The Misfits, is notable for its critical acclaim, its star-studded cast and its fame as the final... View Article
Blog Entry - Heritage - October 28, 2015
Denim always has stories to tell — ones that are revealed in tears, fades, frays and mends. The jeans created... View Article
Blog Entry - Brands - October 23, 2015
In the 1960s, American sketch comedy television show Rowan & Martin’s Laugh-In became a pop culture phenomenon and one of... View Article
Blog Entry - Heritage - October 15, 2015
Cowgirl poet Georgie Connell Sicking’s life reads like a Louis L ’Amour Western novel. She was born and raised on... View Article
Blog Entry - Heritage - October 1, 2015
Earlier this year I traveled to Mumbai and Milan to share our 80-year history of women’s jeans with media in... View Article
Blog Entry - Heritage - September 17, 2015
American women joined the workforce in droves during World War II, replacing men who were serving as soldiers overseas. Known... View Article
Blog Entry - Heritage - September 10, 2015
From your everyday out-and-about to dressing up for a night on the town, denim is always a solid choice. It’s... View Article
Blog Entry - Brands - September 9, 2015
Levi Strauss & Co. first went global in the 1960s, and by the 1970s had a few powerhouse products for... View Article
Blog Entry - Heritage - August 20, 2015
When the Levi’s® team goes on safari, they bring along hundreds of pairs of jeans. Now, to be fair, these... View Article
Blog Entry - Brands - August 10, 2015
For many of our fans, the Levi’s® brand is synonymous with Levi’s® 501® jeans. The name of those iconic pants... View Article
Blog Entry - Heritage - August 6, 2015
