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We are ... A company with a rich culture committed to a family of iconic brands.
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We adhere ... To our profits through principles approach to business.
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We believe ... In being a force for positive change in our communities.
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Throwback Thursday: Denim DiscoveryThrowback Thursday: Denim Discovery

Jeans hidden in air vent see daylight many decades later Since taking over as historian, I have been eager to... View Article

Blog Entry - Heritage - November 20, 2014

Bringing History to Life with LS&Co. Historian Tracey PanekBringing History to Life with LS&Co. Historian Tracey Panek

The phrase “don’t live in the past,” is a common piece of advice. It’s guidance that Tracey Panek openly defies... View Article

Blog Entry - Heritage - September 23, 2014

Fortune Shares a Lesson in Denim HistoryFortune Shares a Lesson in Denim History

Over time, denim has risen from a humble work pant to an iconic fashion statement, and Levi Strauss & Co.... View Article

Blog Entry - Heritage - September 19, 2014

Throwback Thursday: Celebrating 80 Years of Women’s JeansThrowback Thursday: Celebrating 80 Years of Women’s Jeans

Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady Levi’s® jeans... View Article

Blog Entry - Heritage - September 4, 2014

Throwback Thursday: Jumping the FenceThrowback Thursday: Jumping the Fence

A Levi’s® employee turned rancher lives his life in denim. Nevada cattle rancher Mark Sampson has worn Levi’s® jeans all... View Article

Blog Entry - Heritage - August 7, 2014

Throwback Thursday: Levi’s Partnership with a Famous 49erThrowback Thursday: Levi’s Partnership with a Famous 49er

Today is a special day in the history of two Bay Area icons and for the surrounding region. This morning,... View Article

Blog Entry - Heritage - July 17, 2014

Throwback Thursday: Mining for Stories—Four Weeks & One Amazing Tale LaterThrowback Thursday: Mining for Stories—Four Weeks & One Amazing Tale Later

​As the new LS&Co. historian, I expected to get my feet wet mining for Levi’s® heritage stories. One month into... View Article

Blog Entry - Heritage - June 26, 2014

Throwback Thursday: Handing Over the ReinsThrowback Thursday: Handing Over the Reins

In 1989, then-CEO Bob Haas decided that Levi Strauss & Co. needed a professional archivist and historian to manage the... View Article

Blog Entry - Heritage - June 5, 2014
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