Throwback Thursday: Denim Discovery
Jeans hidden in air vent see daylight many decades later Since taking over as historian, I have been eager to... View Article
Blog Entry - Heritage - November 20, 2014Jeans hidden in air vent see daylight many decades later Since taking over as historian, I have been eager to... View Article
Blog Entry - Heritage - November 20, 2014The phrase “don’t live in the past,” is a common piece of advice. It’s guidance that Tracey Panek openly defies... View Article
Blog Entry - Heritage - September 23, 2014Over time, denim has risen from a humble work pant to an iconic fashion statement, and Levi Strauss & Co.... View Article
Blog Entry - Heritage - September 19, 2014Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady Levi’s® jeans... View Article
Blog Entry - Heritage - September 4, 2014A Levi’s® employee turned rancher lives his life in denim. Nevada cattle rancher Mark Sampson has worn Levi’s® jeans all... View Article
Blog Entry - Heritage - August 7, 2014Today is a special day in the history of two Bay Area icons and for the surrounding region. This morning,... View Article
Blog Entry - Heritage - July 17, 2014As the new LS&Co. historian, I expected to get my feet wet mining for Levi’s® heritage stories. One month into... View Article
Blog Entry - Heritage - June 26, 2014In 1989, then-CEO Bob Haas decided that Levi Strauss & Co. needed a professional archivist and historian to manage the... View Article
Blog Entry - Heritage - June 5, 2014