Fifty years ago, Jimi Hendrix took the stage at the Woodstock Festival in an outfit that would become the epitome... View Article
Blog Entry - Heritage - August 8, 2019
Levi’s® designs with purpose, continuously innovating to better serve our fashion-forward consumers. Lately, our taper jeans have been filling men’s... View Article
Blog Entry - Brands - July 16, 2019
May 20, 1873 marked an historic day: the birth of the blue jean. It was on that day that Levi... View Article
Blog Entry - Heritage - July 4, 2019
Happy 501® Day! On this day in 1873, Levi Strauss & Co. officially received a patent for our riveted pants... View Article
Blog Entry - Heritage - May 20, 2019
As we ready this week to celebrate our moms and all they’ve done for us, we’re giving a nod to... View Article
Blog Entry - Brands - May 7, 2019
Yutaka Fujihara and Naoki Kawamata share a lot in common. They were both born in Japan. Both men are lifelong... View Article
Blog Entry - Heritage - May 2, 2019
Customization is as much a part of our history as the rivet. When our riveted work pants, considered the first... View Article
Blog Entry - Heritage - April 30, 2019
There’s style and there’s fit – and then there’s the ins and outs of Levi’s®. Gear Patrol got the full... View Article
Blog Entry - Brands - April 24, 2019
Today, on Earth Day, we’re highlighting our partnership with Cotton Incorporated’s Blue Jeans Go Green™ denim recycling program, which is... View Article
Blog Entry - Sustainability - April 22, 2019
Feeling FOMO between weekends of the Coachella Valley Arts and Music Festival? Let the Levi’s® brand bring you into the... View Article
Blog Entry - Brands - April 17, 2019
