Levi Strauss & Co.
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Message from the CEO

This is an exciting time for Levi Strauss & Co.

Chip Bergh
From our products to our practices, innovation is integral and sustainability is as essential as fabric and thread.

We’re building on our heritage to move the company forward, to be as innovative and relevant to today’s consumers — and tomorrow’s — as we were when we invented the blue jean nearly 150 years ago.

Millions of people around the world have grown up with Levi’s® blue jeans and Dockers® khakis. I’m one of them. And it’s my privilege to lead this company as we strive to engage consumers with new and familiar products, all while minimizing our impact on the planet.

But it takes more than our strong, enduring brands — which also include Signature by Levi Strauss & Co.™ and Denizen® — to succeed. It takes people to bring our product to life every day. I see these talented and creative folks at our headquarters in San Francisco and in our offices around the world. Ask an employee what makes this company different, and they’ll tell you. It’s our values: empathy, originality, integrity and courage. These guide every decision we make and every action we take. And they fuel our commitment to drive profits through principles.

Today’s Levi Strauss & Co. is as relevant as ever, but we’re always looking ahead. From our products to our practices, innovation is integral and sustainability is as essential as fabric and thread. And there’s more on the way. I’m honored to be a part of Levi Strauss & Co. and humbled to have the opportunity to lead this company as it continues an amazing journey. 

– Chip Bergh, President & CEO

We’re building on our heritage to move the company forward, to be as innovative and relevant to today’s consumers — and tomorrow’s — as we were when we invented the blue jean nearly 150 years ago.

From our products to our practices, innovation is integral and sustainability is as essential as fabric and thread.

Millions of people around the world have grown up with Levi’s® blue jeans and Dockers® khakis. I’m one of them. And it’s my privilege to lead this company as we strive to engage consumers with new and familiar products, all while minimizing our impact on the planet.

But it takes more than our strong, enduring brands — which also include Signature by Levi Strauss & Co.™ and Denizen® — to succeed. It takes people to bring our product to life every day. I see these talented and creative folks at our headquarters in San Francisco and in our offices around the world. Ask an employee what makes this company different, and they’ll tell you. It’s our values: empathy, originality, integrity and courage. These guide every decision we make and every action we take. And they fuel our commitment to drive profits through principles.

Today’s Levi Strauss & Co. is as relevant as ever, but we’re always looking ahead. From our products to our practices, innovation is integral and sustainability is as essential as fabric and thread. And there’s more on the way. I’m honored to be a part of Levi Strauss & Co. and humbled to have the opportunity to lead this company as it continues an amazing journey. 

– Chip Bergh, President & CEO

Company Snapshot

Founded In 1853, Levi Strauss opened a wholesale dry goods business in San Francisco that became known as Levi Strauss & Co. Seeing a need for work pants that could hold up under rougher conditions, he and Jacob Davis, a tailor, created the first jean. In 1873, they received a U.S. patent for "waist overalls" with metal rivets at points of strain. The first product line designated by the lot number "501" was created in 1890.

Today we are one of the world's largest brand-name apparel companies and a global leader in jeanswear. We design and market jeans, casual wear and related accessories for men, women, and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™ and Denizen® brands.

2020 Net Revenues
$4.5
Billion
Headquarters

San Francisco

Brussels

Singapore

Employees
14,800
Worldwide
Americas:
6,700
Europe:
4,200
Asia Pacific:
3,500
Sold In
50k
Retail Locations
110
Countries

Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,000 retail stores and shop-in-shops.

We source our products primarily from independent contract manufacturers located in approximately 26 countries around the world. No single country represents more than 20 percent of our production. We require all third-party contractors and subcontractors who manufacture or finish products for us to comply with our code of conduct relating to supplier working conditions as well as environmental and employment practices. In addition, we require our licensees to ensure that their manufacturers comply with our standards.
Company Resources Levi Strauss & Co. Business Code of Conduct