Fifty years ago, Jimi Hendrix took the stage at the Woodstock Festival in an outfit that would become the epitome... View Article
Blog Entry -
Heritage
- August 8, 2019
When it comes to denim, fit is everything. But we all need a little help sometimes. Our Levi’s® Fall/Winter 2017... View Article
Blog Entry -
Brands
- August 7, 2017
Just a few blocks from Levi’s® San Francisco Headquarters lives the Eureka Innovation Lab, an in-house creative space dedicated to design,... View Article
Blog Entry -
Brands
- March 21, 2017
It might have been the summer of ’69 when you got your first real Orange Tabs somewhere near the Five... View Article
Blog Entry -
Uncategorized
- March 7, 2017
It’s small — smaller than your pinky fingernail. And it’s bright — a piece of fabric, a contrasting blip against... View Article
Blog Entry -
Brands
- March 1, 2017
People recognize a pair of Levi’s® jeans by our famous red Tab, a feature first sewn into the left side... View Article
Blog Entry -
Brands
- January 14, 2016